3 Sheldon Square
‘Jo applies an intelligent approach to building refurbishment and design problems. She has creativity and vision.’
Alison Shields, Executive Director, Paddington Central Management Co
3 Sheldon Square represents those projects where JoWhiteDesign have been appointed to transform key spaces and building-identity without total demolition of the existing interior. Aviva wished to redefine this 10-year-old reception area ahead of remarketing office space within their 1 million sq ft development at Paddington Central. Through initial sketch work and discussion with our client, we established a brief in which ceilings, lighting, reception desk, internal doors, furniture, signage and heavy moulded wall panels would be replaced, and the rest retained.
Having created a blank canvas, we imprinted an elegant new identity. The harmonious interplay of form, texture and colour establishes a serene and welcoming environment. New ambient lighting, a bespoke desk and neutral finishes scheme of stone-coloured leather, white Corian and stainless steel are enlivened by pistachio green furniture and desk details.
Completed 2012